AWP 4: "What's Your Platform? What Agents & Editors Are Looking For in Writers

This panel was more Q&A than planned little speeches. I'll mimic the structure by introducing everyone and then diving into what they said.

Christina Katz- This panel is about how to be an empowered artist. We're all responsible for our careers, not just putting them in the hands of agents or publicists. Becoming visible, getting known.

Robin Mizell, literary agent.
Venn diagram--one group that has studied craft and is talented, one group that has studied how to promote and sell. The sweet spot where they intersect could be "larger and more dangerous." We can cross-pollinate. Jane Friedman says the challenge is writers who are very talented but don't have a mindset for the business.

David Sanders- Ohio University Press and Swallow Press.
Connection between how much of a presence a writer has in the world and how they succeed.

Jane Friedman, Publisher and Editorial Director of Writer's Digest.

Sage Cohen, founder of Sage Communications. Not sure she was actually at the panel--I rarely take notes on who said what--but her sites are cool, so here they are.

When creating your platform, think about what else you do besides writing. How are you going to become visible and rise above the crowd? Our job as writers is to stand out. It can be fun and exhilarating and creative. When you think your writing career is fun and exciting and interesting, it will become that way to others and draw people. Your platform is not your CV. It's an ongoing effort to connect with your readers and others who want to know about you and what you're doing. It takes years of work--it's never too soon to start. It's a journey, a lifelong process, part of your growth as a writer with a career.

Your platform includes:
1. The authority or credentials you bring to the table. It's a presence. Ezra Pound had the best platform of the 20th century.
2. Visibility. Antyhing that was available, Pound would exploit it, advertise his cause (not himself). This is your life. Get your friends to tell you the truth, not stroke your ego.

That was the opening remarks. Here begins the panel discussion proper.
Question 1: How can writers build a platform and gain visibility? It's not what you did, it's what you do and what you're going to do.

Answers:
Build!:
websites,
blogs,
e-zines,
e-classes,
real classes.

Write.
Get published,
give talks,
readings,
workshops,
keynotes,
panels.
Host or organize author visits and reading series.
Coaching, training. (These are all things Christina Katz does.)

Facebook,
Twitter,
LinkedIn,
YouTube.
HARO- Help A Reporter Out- requests for experts, you can answer and get media coverage. Vlogging.
del.icio.us or delicious.com, social bookmarking.
Embrace all the opportunities that exist to help writers become authors. You already have a network in the real world. Guest blogging opportunities, interviews, reviews. You should say yes to anything you're invited to until you're so overbooked that you can afford someone to say no for you.
Create an online presence. It makes you discoverable 24/7, even when you're asleep or unavailable.
Brian Solis has a graphic called The Conversation Prism that shows all of the possibilities for online connectivity, all the different sites. There's a version 2.0 but I'm linking to the older one because 2.0 made my computer not only say "error on site" but make an unprecedented beeping noise.
With all this online stuff, you don't have to be where everyone else is--don't join a site just because other authors are. You can choose what's comfortable for you and what makes sense in relation to your intended audience.
The BBC has a list of the top 100 websites, in a graphic showing proportional traffic. (Just rollover the blocks to see what they are.) You can't spread yourself among all the networks. Once you're inactive on a site, it's not effective. (my addition: probably less effective than not being on it in the first place.) You make a long to-do list and do just a little of it each day. Use what fits not just you but your audience. Where they work, live, where they go, use the tools they are using. Twitter is very effective for writers. People spend more time on Facebook than on Google! Your platform often builds with what and who you already know, where you already are. Reinforce the personal aspect of it. Extend the reach. Communicating and connecting are why we read and write. Being a big fish in a small pond is good. Oprah took away from us the idea of baby steps--we now think we can just write a really good book and then suddenly be famous. She made us think we can put all of our energy into the book and all we have to to is go on Oprah. But our career is 100% our responsibility, even if we land our dream deal with our dream publisher. Fitzgerald, Hemingway, Dorothy Parker all had really messed up relationships with their publishers--they were parent figures in a way, or saviors who were supposed to deliver them. We don't want that! We're going to deliver ourselves.

Question 2: What are the challenges in building platforms for writers?

Answers:
1.Time. The most important thing you have to do is write. But you can't write 50 hours a week unless you're Balzac. You're the expert! Be the expert! Let the world know what you know. If you're not writing nonfiction, write about the process, write about writing, learn what the tools are. That requires some time-budgeting to pay attention to what's happening and your contribution, to further your career. For a writer, your career is something that you don't put down.
2. Getting comfortable with technology and tools. Get comfortable with slow growth--don't ask someone to review your book the minute they friend you. It may feel at first like no one's paying attention. You have to move through the feeling of meaninglessness--give it time to develop, just like any other relationship, to grow before you ask for huge favors.
3. Overcoming the attitude that self-promotion is vulgar or an admission that you're not talented. Remain other-focused. Chris Brogan's book Trust Agents embraces being present in other communities and focused on them for a long time before you even mention your writing or projects. Comment on other people's sites. Attitude is the most important thing. A bad one is the biggest obstacle. Also, clarify who you are, what you do, why you matter, why you're relevant, from the standpoint of common ground with others, through their eyes.
4. Confusing platform development with socializing. Not zooming in on what you can offer.
5. Thinking too much about yourself and not enough about others.
6. Not having a plan. Hope is not a method. Being overconfident, thinking you have more of a platform than you do.
7. Burnout.

Find three role models who are not necessarily largely famous, but whose techniques have brought them success. Quality resources are key. Quiet time thinking about your platform will help. Libel, copyright infringement, privacy violations, and similar issues will get you automatic rejections from publishers.

Well, that's a sweet note to end on. Sorry these notes are quite scattered--I didn't realize blogger wouldn't let me cut and paste, so I couldn't re-order some of the info. Next up: Spirituality and Writing! Woo hoo! Quite a departure from the nitty-gritty practical panels of the first morning.

Does anyone know how to email or otherwise send a comment to the postsecret blog? I have some mind to speak.